Responsible technology in practice

Responsibility is our license to operate and is embedded in our partnerships, products, and impact.

Our Responsible Technology program, aligned with the United Nations Guiding Principles (UNGP) on Business and Human Rights, is led by our executive leadership and integrates efforts across all functions. This program ensures that our technology is developed, sold, and used in a manner that upholds ethical standards and human rights.

To guide our efforts, we have established five Responsible Technology Principles that influence product development, partnerships, and engagements across our value chain. They help us identify ethical and human rights implications of our work and enable us to adequately address them from the outset.

Our five Responsible Technology principles are:

1. Accountability:

We conduct risk-based human rights due diligence in line with the UNGPs and the upcoming EU Corporate Sustainability Due Diligence Directive. This also ensures compliance with new regulations like the AI Act and NIS2.

2. Transparency:

We explain our technologies and provide an understanding of their intended use.

We are committed to product security vulnerability disclosures in alignment with the U.S. Executive Order 14028, and we enforce our Data Ethics Policy to guide ethical data practices and decision-making within Milestone.

3. Fairness & Inclusion:

We have established clear processes to evaluate and mitigate potential biases in our products and their integrations.

4. Privacy:

We embed Privacy by Design and Default principles into our products and integrations to safeguard individual and community privacy rights.

5. Security:

We have formalized our secure software development lifecycle and enhanced our IT security posture in accordance with the U.S. Executive Order 14028 to protect the confidentiality, integrity, and availability of our technologies.

By continuously improving these principles across the organization, we aim to make responsible technology a global trademark of Milestone and a core part of our operating model. To ensure successful implementation we focus on five key areas:

1. Governance

2. Training and Awareness

3. Sales (Due Diligence)

4. Research and Development

5. Public Engagement

Despite significant progress, our industry remains challenged in ensuring the responsible development, sale, and use of video technology. Existing regulations do not fully address the ethical complexities of our industry. Therefore, Milestone is dedicated to evolving our practices and advocating for new standards that balance social responsibility with business objectives.

Public engagement

We actively engage with partners, peers, political and industry stakeholders to establish common responsibility standards for technological development and growth. We believe that comprehensive legislation is essential for fostering public trust in technology and ensuring its responsible development and deployment.

Throughout 2024, Milestone engaged in conversations and live debates about AI regulation, emphasizing the importance of proper regulations and sharing own experiences with our Responsible Technology Program.

We emphasized how early adoption of responsible practices can enhance a
company’s trustworthiness in the market.

Additionally, we provided input and feedback on flagship AI and technology legislation, specifically to the EU’s AI Act and its implementation in several member states, such as Germany, France, Czech Republic, and Denmark. We also engaged with authorities in the United Kingdom to discuss responsible use of video technology in society.

At Milestone, our dedication to responsible technology is reflected in our active engagement with global and regional initiatives that guide our priorities and commitments. These partnerships and frameworks are essential to fostering innovation while upholding ethical standards.

One of our key contributions in 2024 was to the development of the EU AI Act, a groundbreaking regulation that establishes clear standards for the ethical use of artificial intelligence.

Moreover, in 2024, we started a pilot on human rights due diligence within certain customer industries and countries to identify, prevent, and mitigate any negative human rights impacts related to Milestone product use.

These strategic engagements and initiatives directly influence how we approach research, development, marketing, and sales, while also strengthening due diligence throughout our supply and value chains.

At Milestone, responsibility is more than a guiding principle—it is the foundation upon which we build sustainable growth and drive meaningful innovation.