2024 saw remarkable transformation and success for Milestone.
We broke new ground through the strategic acquisition of BriefCam and Arcules, developed our product offerings, and strengthened our partnerships. In a time of significant global change, we are well positioned to lead the next wave of technological innovation.
The past year was defined by global geopolitical challenges and growing pressure on democratic values, affecting people, societies, and businesses. Amidst these changes, Milestone and our colleagues have shown great resilience and achieved impressive outcomes under difficult business conditions.
Milestone has delivered exceptional results in 2024, marked by significant growth in both revenue and earnings. Our net revenue rose to DKK 2 billion from DKK 1.7 billion in 2023. This reflects a robust 18.7% increase YOY and a doubling of our revenue from 2020. Earnings (EBIT) reached DKK 106,8 million. These outstanding cumulative results reaffirm the resilience and strength of our business.
The acquisition of BriefCam and Arcules mark a significant milestone for us. Our newly unified company has a formidable market offering in video management software (VMS), video analytics, and video surveillance-as-a-service (VSaaS). Together, these capabilities enable us to offer a powerful, open platform to meet market needs.
The integration with BriefCam and Arcules is well underway, and we are already
gaining synergies from working together. Milestone is now ready to capitalize on new strategic and technological opportunities that were once beyond reach.
Responsibility remains at the heart of Milestone’s approach, and we have sought to lead by example. This year, we were among the first companies to sign and adopt the G7 Leaders’ Hiroshima Process International Code of Conduct, and Milestone worked with the European Commission to develop and implement the EU’s AI Pact, a flagship initiative to deliver safe and ethical AI ahead of the implementation of the AI Act.
As a large, global company, we have a responsibility to ensure that our technology is used effectively and responsibly. By instilling principles of responsible innovation, we aim not only to uphold our values but also to influence partners and stakeholders across the value chain to adopt responsible practices.
In this year’s report, we demonstrate significant steps toward compliance with the Corporate Sustainability Reporting Directive (CSRD). A Double Materiality Assessment has guided us in identifying ESG impacts, risks, and opportunities that are material to us and our stakeholders, and in addressing gaps in reporting and communication.
In a period of transformation, we have benefitted from the unwavering commitment and adaptability of our colleagues. The many changes we implemented—from new job roles to strategic adjustments—have challenged us all, but the resilience and engagement of our teams have been truly admirable.
To all our colleagues, we thank you for your efforts. They are deeply appreciated and have been pivotal in enabling Milestone to embrace new opportunities and strengthen our position in the market.
We see a lot of political and economic changes around us, but Milestone is prepared to navigate in these challenging and uncertain times.
We look ahead at the coming years with excitement. Building on the transformative achievements made in 2024, our focus now shifts to taking advantage of our strategic investments in technology, expertise, and talent. Our priorities are clear: integrate BriefCam and Arcules seamlessly into our operations and culture, expand our market presence with a strong and cohesive product offering, and continue pushing the boundaries of responsible innovation in technology and AI.
Together with our network of colleagues, partners, and customers, we are poised to seize these opportunities and shape a stronger, more dynamic future for Milestone.
Thank you for your continued partnership and belief in our vision. We are excited to embark on a bright future with you