Understand customer behavior

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Your video management software (VMS) solution can do a lot more than security. In fact, it could be the window to understanding what your customers really want and how to provide it.

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Make your VMS
a key business driver

More and more businesses are tapping into the enormous potential of their VMS for tasks as diverse as analyzing customer behavior to managing inventory. You may be surprised by what’s possible with the right partner.

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THE INSIGHTS ARE THERE FOR THE TAKING

Where do customers walk? What catches their attention? Which wares are sold the fastest? The business intelligence possibilities offered by your VMS are endless. These solution models could provide some inspiration.

Tracking & monitoring

Access control

Vehicles & traffic

Solution model:

Tracking & monitoring

Consumer behavior is a goldmine that we now have the technology to unlock. With video analytics software you can analyze facial and emotional reactions to messaging and track eye movement and foot traffic. You can also record which items are leaving the shelves and when. Point-of-sales systems, facial recognition and RFID tags are just a sample of the technology that retailers and other businesses can use to surface invaluable business insights.

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Solution model:

Access control

In a malls and stores, access control systems can reduce security staff numbers, manage staff changes and restrict movement in specified areas. Operators can tag suspicious people, objects, or events and give or deny access to individuals in real-time.  With the advent of COVID-19, the ability to monitor the number of people entering a store has reached an all new level of importance –– and access control that blocks entrances once a threshold has been reached could save a retailer both effort and a fine.

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Solution model:

Vehicles & traffic

Shopping centers, sports venues and events could all profit from understanding their customers’ mode of transport so they can better accommodate them. Command and control centers with a Physical Security Information Management (PSIM) system can integrate a host of analytical tools to help map vehicle traffic and other relevant behavior.

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