New opportunities in our business model

March 27, 2025

The DNA of Milestone is unchanged. We are a leading provider of open platform video technology software.

Our software enables integration with the industry’s widest choice of cameras, devices, and best-in-class business solutions. Our open platform makes it possible for our hardware and software partners to grow their businesses and integrate their video solutions for security and beyond security purposes. With BriefCam and Arcules, we now have the strength and position to exploit new combined business opportunities and target the market in new ways.

New opportunities

We are meeting our customers through two-tier channels: distributors and resellers. With our broad, diversified product offering, we make it possible for customers to buy our video software as a cloud solution on subscription. In this way, we are paving the way for greater scalability and flexibility.

We continuously adapt our business approach to align with market conditions and customer needs, ensuring it benefits our company, partners, and customers alike. Our focus on open-platform video technology software connects our channel and technology partners, enabling them to collaborate and create best-in-class video solutions.

A year of strategic execution

The corporate strategy of Milestone was accelerated in 2024.

Following the strategic acquisitions of BriefCam and Arcules, we now have 20 percent more people in a united company with a stronger position than ever.

A lot has happened since we launched the strategy. We believe 2024 has been a game changer for Milestone and that it has sped up our journey towards being the global leader in data-driven video technology software.

Combining BriefCam, Arcules, and Milestone is making it possible to expedite our ambitions and accelerate our strategy.

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